宁波零售业神秘顾客暗访将中国传统文化代表之一的白酒

发布日期：2024-03-09 21:36    点击次数：150

3月5日，郎酒股份总司理汪博炜受邀出席第45届寰球告白大会中国品牌盛典。

3月5日，郎酒股份总司理汪博炜受邀出席第45届寰球告白大会中国品牌盛典。在盛典现场，汪博炜总司理以中英双语的阵势，围绕中国「郎」字故事、郎酒的传承与翻新、遵守与变革、青花郎「7+20」的技艺价值，向海表里品牌代表、巨匠学者进行关心共享宁波零售业神秘顾客暗访，更真诚但愿郎酒动作中国白酒品牌代表，能与威士忌、白兰地等其它烈酒品类，一同服务全寰球枉然者好意思好生存。

汪博炜的「郎故事」，将中国传统文化代表之一的白酒，以流利的双语抒发展当今外洋舞台，不仅将中国的「经典、传统」与寰球的「先锋、当代」无缝接轨，更展现了新一代郎酒东说念主面向翌日，走向寰球的时期平安与自信。

在加快应用电子证照上，完成婚姻登记电子证照改革，制发应用了新办结(离)婚电子证照。在全国率先承担了社会组织电子证照改革试点，已经完成所有省级工作与测试，等待民政部电子证照系统正式接口发布并实现数据交换。

以下为演讲全文（摘要）：

尊敬的列位客东说念主，女士们，先生们：

动作郎酒的总司理，今天我十分运道能与华为、飞鹤、恒源祥等宽广优秀中国品牌一齐来到槟城，见证寰球告白节的盛典，见证品牌的力量。

Dear Ladies and Gentlemen，Good evening. As the CEO of LANG JIU， it is my honor today to join HUAWEI， FEIHE， HENGYUANXIANG and many other great Chinese brands here， at Penang， in attending this inspiring award ceremony， witnessing the power of brands.

郎酒是一个中国白酒品牌。「郎」字在中中文化中，具有十分好意思好的寓意。「郎」字等于「男东说念主」，「好男东说念主」。母亲亲切地叫她的女儿「儿郎」，「郎」；爱妻亲切地名称她的丈夫「郎君」，是「郎」；男东说念主走上宦途，为官造福一方匹夫，官拜「侍郎」「中郎将」，已经「郎」。是以「郎」是一个千里淀中中文化的好意思好品牌。咱们这一代东说念主有激烈的时期背负与行状，去把「郎」这个品牌越作念越好，面向翌日，走向寰球。

LANG JIU is a Chinese liquor brand. The character「郎」in Chinese culture carries a very positive connotation. 「郎」is equivalent to「man」， a 「good man」. A mother or a wife will call her son or husband 「LANG」 as a term of endearment. When ordinary men rise through the ranks to become officers or governors， we will call them 「LANG」 as a term of respect. The character 「LANG」has countless good meanings that it is our company’s responsibility and mission to make our brand 「LANG」 an embodiment of these good meanings. We will work hard to build up our 「LANG」， so it will be ready to face the challenges of the future， in a global market.

白酒是一个传统得不可再传统的产业。咱们郎酒这家企业，却一直在传承中守正翻新。咱们传承的是千年工艺，是工匠精神，是技艺的价值。同期，咱们握住翻新。咱们领先用寰球的眼神来看待白酒，以面向翌日的精神来投合行状，咱们要让传统的中国白酒走向当代化，愈加先锋，最终走向寰球。

Baijiu is a very traditional industry. Our company， LANG， has always been upholding traditions while innovating. We inherited traditional craftsmanship， the spirits of artisans， and the value of time. At the same time，神秘顾客新闻 we continuously innovate. We take on a global perspective and guide our works with a forward-looking approach. We aim to modernize traditional Chinese Baijiu， making it more fashionable and ultimately taking it to the world.

具体来说，一座郎酒庄园是郎酒东说念主最大的翻新。郎酒，建筑起了寰球上第一座白酒酒庄，亦然寰球上惟逐个座「大而好意思」的白酒酒庄。这座庄园占地10泛泛公里。那处充满了白酒艺术，建筑艺术、文体艺术、陶瓷艺术以过甚它跨界的艺术，这些艺术和郎酒的品牌故事牢牢交汇在一齐。这便是郎酒的匠心独创——郎酒庄园。

Langjiu Estate is the greatest innovation of our people. Langjiu has established the world's first baijiu estate， and it is also the only 「grand and beautiful」liquor estate in the world. Langjiu estate covers an area of 10 square kilometers. It is filled with art of liquor， art of architecture， art of literature， art of ceramic， etc.， all interwoven with the brand story of LANG. Langjiu Estate is without a doubt the manifestation of our innovation.

今晚，咱们列位嘉宾品鉴的是郎酒旗舰家具——青花郎。它是7年的主体基酒，和20年的陈老迈酒全心勾调而成。技艺的价值尽在这杯酒中。提到白酒，在座的列位许多王人会联念念到进口时至极高出的香气。而咱们青花郎，酒体具有丰富的档次，更多脾气在中后段，后味十分甘醇，品味至极悠长。这是独到的郎酒滋味。

Tonight， the flagship product we all will be tasting is LANG JIU’s Qing Hua Lang. It is made with a base liquor aged for 7 years and blended with 20-year aged liquor. The value of time is contained in every glass we taste. People often think of Chinese Baijiu as having a particularly fragrant aroma up front， with the aroma very prominent in the beginning. Our Qing Hua Lang， on the other hand， stands out with flavor hitting towards mid-late stage， leaving a lingering mellow yet fragrant aftertaste. You can taste the richness and complexity of the liquor， with its smooth long finish. This is the unique flavor of LANG.

今天授奖（注：指45届寰球告白大会中国品牌盛典）的主题是「中国品牌 传递正能量 让寰球更好意思好」。在槟城，咱们看到中国和马来西亚越来越时时的经济文化疏通步履。在这些疏通步履中，白酒便是畅达物。非论是讲求的商务疏通，已经民间的文化疏通，咱们王人需要通过白酒送去一份礼节，一份尊重，一份道喜。奉陪一带一齐的程度，中国和全亚洲，全寰球王人会有更多的疏通，更深的畅达。咱们但愿郎酒大致奉陪更多的跨区域，跨国度，跨民族间的疏通，为他们送去道喜。咱们但愿郎酒大致融入全寰球更多枉然者的好意思好生存。咱们但愿郎酒，动作白酒品类的一员，大致加入威士忌、白兰地的宽广品牌，一齐面向翌日，走向寰球。

The theme of today's awards ceremony is 「Chinese Brands Transmit Positive Energy to Make the World a Better Place. 」 In Penang， increasingly frequent economic and cultural exchanges are taking place between China and Malaysia. Baijiu serves as a connector in these exchanges. Whether it is formal business exchanges or informal cultural exchanges， we need baijiu to convey etiquette， respect， and blessings. With the progress of the Belt and Road Initiative， countries all over the world will experience more exchanges and deeper connections with each other. We hope that LANG JIU can be part of this cross-regional， cross-national， and cross-ethnic exchanges and enjoyed by consumers worldwide. We hope that LANG JIU， a brand of the baijiu category， can join the ranks of whisky and brandy brands in embarking on a global journey.

我念念，这些便是郎酒动作一个中国品牌，能让寰球更好意思好而传递的少量点正能量。

I believe these are the bits of positive energy that LANG， as a Chinese brand， transmits to make the world a better place.

谢谢！

Thank you.宁波零售业神秘顾客暗访

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